May 2012 | Blog Post

E-zine: "Latinos Find Success with Social Media" – includes cultural insights. Click here to read.

   April 2012 | Blog Post

E-zine: "Going Mobile With Your Marketing" – get three FAQ's answered. Click here to read.

   March 2012 | Blog Post

E-zine: "Missed Opportunities on Social Media Have Increased" – includes checklist for how to communicating with high impact. Click here to read.

   February 2012 | Blog Post

E-zine: "Using Social Media to Monitor Your Brand" – includes actionable tips. Click here to read.

   January 2012 | Blog Post

E-zine: "Is Your Advertising More than Just a Green "Slice of Life"?" – discussion points regarding ethical advertising practices. Click here to read.

   December 2011 | Blog Post

E-zine: "Convert Prospects into Customers with a Case Study" – includes tips to engage prospects with your products and services. Click here to read.

   November 2011 | Blog Post

E-zine: "Marketing Messages that Clients and Prospects Consistently Identify as Unique" – ideas for ways to enhance your communication messages. Click here to read.

   October 2011 | Blog Post

E-zine: "Stakeholders Respond to Communication Initiatives That Connect to Their Core" – insights for leaders to motivate meaningful communications. Click here to read.

   September 2011 | Blog Post

E-zine: "Short Attention Spans Have Changed Advertising Standards" – insights into consumer trends that impact advertising practices. Click here to read.

   August 2011 | Blog Post

E-zine: "Do You Craft Meaningful Communications for Your Stakeholders?" – includes tips for crafting communications across stakeholder groups. Click here to read.

   July 2011 | Blog Post

E-zine: "Why is a Mindful Marketing Communications Mindset Key to 21st Century Success?" – details three reasons the opportunity for leadership presents itself in the marketing mix element of promotion today with more frequency and power. Click here to read.

   June 2011 | Blog Post

E-zine: "Successful Social Media Marketers Measure KPIs" – includes an easy 3 step process to track online performance metrics. Click here to read.

   May 2011 | Blog Post

E-zine: "Google Changes Search Algorithm" – includes SEO best writing practices. Click here to read.

   April 2011 | Blog Post

E-zine: "Green Behavior is Growing Among Consumers and CEOs" – includes links to latest green marketing surveys. Click here to read.

   March 2011 | Blog Post

E-zine: "The Hispanic Market in the U.S. Is Growing Fast" – includes marketing insights about buyer preferences. Click here to read.

   February 2011 | Social Media Blog Post

E-zine: "Twitter Events Increase Individual Blog Traffic " – highlights Twitter event #LastBlog. Click here to read.

   January 2011 | Multimedia Blog Post

E-zine: "Entrepreneurs Seek Ways to Save Time, Be More Effective" – includes podcasts with author Christine Louise Hohlbaum. Click here to read.

   December 2010 | Multimedia Blog Post

E-zine: "Communications that Connect" – includes introduction to new option for delivering voice messages. Click here to read.

   November 2010 | Multimedia Blog Post

E-zine: "Marketing Targets All Stakeholders" – highlights Toyota Motor Sales new Star Safety campaign. Click here to read.

   October 2010 | Multimedia Blog Post

E-zine: "Marketing Messages Are Anchored to Values" – includes three current successful marketing campaigns. Click here to read.

   September 2010

E-zine: "Online Interactions Add Value to Your Brand" – includes suggestions to enhance online communications. Click here to read.

   August 2010

E-zine: "Companies Must Focus on Sales Pipeline Closing Ratios" – includes suggestions to increase sales close ratios. Click here to read.

   July 2010

E-zine: "You Must Position Your Brand as a "Top-of-Mind" Brand" – includes suggestions to increase client engagement. Click here to read.

   June 2010

E-zine: "Success Requires Higher Service Satisfaction Levels Than Ever Before" - includes suggestions to increase customer retention rates. Click here to read.

   May 2010

E-zine: "Buyers Demand Proof of ROI" - includes ways to lower buyer resistance. Click here to read.

   April 2010

E-zine: "Buyer Resistance Is Up" - features tips to increase sales. Click here to read.

   March 2010

E-zine: "Enhancing Customer Engagement with Social Media Marketing" - features ideas to increase delivered value. Click here to read.
Article: "Repurpose the Core Content of Your Publications." Click here to read.
Tip Sheet: "How to Repurpose Your Marketing Materials and Win Core Customers Tip Sheet." Click here to read.

   February 2010

E-zine: "Increase Profitability by Improving Customer Retention Rates" - features ideas to increase customer loyalty. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.
Checklist: "Customer Retention Program Evaluation and Development Checklist." Click here to read.

   January 2010

E-zine: "Business Blogging Enhances Brand Value" - features tips to increase blog traffic. Click here to read.
Article: "Blog Your Way to Higher Visibility." Click here to read.
Report: "Business Blogging." Click here to read.

   December 2009

E-zine: "The Use of Social Media Increases Web site Traffic" - features content suggestions. Click here to read.
Report: ""Insider Tips: Solutions for Common Mistakes in Document Design and Printing." Click here to read.

   November 2009

E-zine: "Enhance Perceived Value With a Case Study" - features promotional tips. Click here to read.
Report: "8 Reasons to Use a Case Study." Click here to read.

   October 2009

E-zine: "Shorten Your Sales-Cycle with White Papers" - features selling insights. Click here to read.
Report: "10 Reasons to Use a White Paper." Click here to read.

   September 2009

E-zine: "Outsourcing of Noncore Operations" - features market best practices. Click here to read.
Article: "Four Simple Steps to Successful Outsourcing." Click here to read.

   August 2009

E-zine: "Sponsored Conversations Are a Growing Online Trend" - features online program sponsor insights. Click here to read.
Case Study: "How to Influence the Purchasing Habits of Online Moms." Click here to request your copy.

   July 2009

E-zine: "Accomplish More with Fewer Resources" - features Jack Welch management insights. Click here to read.
Case Study: "Performance Management Is Key to Thriving in Tough Times." Click here to request your copy.

   June 2009

E-zine: "Marketing Green Products Reaps Profits" - features green economy market highlights. Click here to read.
Worksheet: "Competitive Positioning Review and Evaluation Worksheet." Click here to read.

   May 2009

E-zine: "Nostalgic Advertising Returns" - features advertising campaigns. Click here to read.
Worksheet: "Marketing Materials Review and Evaluation Worksheet." Click here to read.

   April 2009

E-zine: "Warm and Welcoming Marketing Messages" - features advertising campaigns. Click here to read.
Worksheet: "Marketing Messages Review and Evaluation Worksheet." Click here to read.

   March 2009

E-zine: "Turn to Collaborative Outsourcing Agreements to Increase Success" - features outsourcing benefits. Click here to read.
White Paper : "Outsourcing to Succeed in Any Economy." Click here to request your copy.

   February 2009

E-zine: "Employers Acknowledge That Employee Engagement Drives Business Success" - features survey results. Click here to read.
White Paper : "Drive Business Success Through Improved Employee Engagement." Click here to request your copy.

   January 2009

E-zine: "Brand Loyalties Strengthen With Authentic Communications " - features Toastmasters highlight. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.

   December 2008

E-zine: "Polish Your Brand and Shine Content" - features ideas to refine marketing messages. Click here to read.
Blog: Cut to the Core ? give and get marketing insights. Click here to read.

   November 2008

E-zine: "Market Your Expertise with Self-Published Online Content" - features ideas for content. Click here to read.
Report: "Insider Tips: Solutions for Common Mistakes in Document Design and Printing." Click here to read.

   October 2008

E-zine: "Promote Your Expertise with Case Studies" - features market best practices. Click here to read.
Report: "8 Reasons to Use a Case Study." Click here to read.

   September 2008

E-zine: "Marketing Your Knowledge with White Papers" - features market best practices. Click here to read.
Report: "10 Reasons to Use a White Paper." Click here to read.

   August 2008

E-zine: "Sustainability: Business Models Go Green" - features market highlights. Click here to read.
Article: "How to Green Your Documents." Click here to read.
Report: "Green Marketing." Click here to read.

   July 2008

E-zine: "Anonymity is No Shield in Business Blogging" - features comments by CEO John Mackey. Click here to read.
Article: "Blog Your Way to Higher Visibility." Click here to read.
Report: "Business Blogging." Click here to read.

   June 2008

E-zine: "Shift to Online Marketing" - features industry highlights. Click here to read.
Article: "Repurpose the Core Content of Your Publications." Click here to read.
Tip Sheet: "How to Repurpose Your Marketing Materials and Win Core Customers Tip Sheet." Click here to read.

   May 2008

E-zine: "Credibility as a Strategy for Brand Success" - features market highlights. Click here to read.
Article: "Establishing Credibility: The 3 C's to Pursue." Click here to read.
Checklist: "The Perception, Evaluation and Development of Your Credibility Checklist." Click here to read.

   April 2008

E-zine: "How to Use Customer Retention Rates in Marketing Decisions" - features market highlights. Click here to read.
Article: "Evaluating Your Best and Worst Core Customer Stories." Click here to read.
Checklist: "Customer Retention Program Evaluation and Development Checklist." Click here to read.

   March 2008

E-zine: "How to Establish Thought Leadership in Your Market Niche" - features market highlights. Click here to read.
Article: "Writing to Build Thought Leadership." Click here to read.
Checklist: "Thought Leadership Program Evaluation and Development Checklist." Click here to read.

   February 2008

E-zine: "Reposition Your Brand as a Benefit" - features FedEx highlight. Click here to read.
Worksheet: "Competitive Positioning Review and Evaluation Worksheet." Click here to read.

   January 2008

E-zine: "Establish Two-Way Brand Communications" - features Dove highlight. Click here to read.
Worksheet: "Marketing Messages Review and Evaluation Worksheet." Click here to read.