Customized Marketing Packages and Solutions
We welcome both corporate and entrepreneurial clients. We understand each organization or entrepreneur has different scheduling, budgeting and project requirements. We acknowledge those needs in our terms and project management.

Collateral Marketing Materials
Your Kore Access colleagues produce clear and concise communications, crafted for your specific audience to include all the phases of the marketing process: from writing, planning and research to layout, publishing and distribution. Marketing materials include:

Article – a stand-alone section of a larger written work composed of a headline, lead, body and conclusion; most likely printed on 8 ½ x 11 sheets, 200 or more words; includes supporting images and other documentation
       * How-to article - a step-by-step process, usually 400-
           600 words
       * Interview article - a third-person Q&A, usually 200-
           2000 words
       * Lessons-learned article – a discussion of knowledge
           gained from someone else's experience, usually 400-600
           words
       * Newsletter article – a filler article of 200 words or less
       * Round-up article - a collection of opinions on a topic;
           article usually 500-1000 words

Booklet – an expanded tip sheet with more depth of detail; most likely printed on a 4x9 format in order to fit into a #10 business envelope

Case Study – an analysis of a business or an organization that describes how the business or organization benefited by implementing a preferred product or solution

Direct mail insert – a printed marketing communication piece that is sent directly through the mail to prospective customers

E-book – a volume that covers the experience, knowledge, understanding, and skill to solve a challenge; published as an electronic file with graphics and supporting illustrations

E-zine story – a filler article of 200 words or less

Flyer – a single-page business communication piece, which can be double-sided; typically printed in various sizes and types of paper to fit the occasion

Handout – a marketing material handed out for promotional events; formatted to fit the purpose

Headline – a sentence or phrase that catches the attention of the reader and relates well to the topic

Press release – a business communication for news media members; typically delivered in a print-ready or Web-ready format

Postcard – typically formatted as a rectangular piece of thick paper, mailed without an envelope, to communicate a newsworthy event

Report – detailed coverage of a particular subject matter; most likely printed on 8 ½ x 11 sheets, 1000 words or more, and includes many supporting images, tables and graphs
       * Best practices report – a discussion of the technique,
           method, process, activity, incentive or reward that is
           most effective to deliver a particular outcome
       * Buyer’s guide report – information on the most
           pertinent evaluation criteria to consider in a particular
           purchase decision

Tip sheet – a short, to-the-point fact sheet covering a particular subject; usually takes the form of bulleted items or lists that offer advice and information; most likely printed on a two sided 8 ½ x 11 sheet

White Paper – a cross between an article and a sales brochure, a white paper provides the reader with both educational value and targeted persuasive communications

 

Your customized quote will depend on factors such as:

• Number of meetings needed for project; will exchanges be via teleconferencing, e-mail, or in-person?
• Number of interviews; by phone, in-person, is travel required?
• Urgency of deadlines; standard deadlines are four weeks for a white paper and one week for a case study, after receipt of all preliminary project materials and information.

Disclosure
       * Minor expenses included: postage, courier, long distance
          phone calls, etc.
       * Major expenses billed at cost; travel expenses for
          onsite meeting and interviews.
       * Kill fees and rush fees may be charged.
       * Refer to project policies and terms for additional
          disclosures - click here.