Tip sheets outline the latest marketing information and offer short and to-the-point insights, how-tos and best practices. Topics focus on marketing, management and market trends.
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Marketing Materials
How to Repurpose Your Marketing Materials and Win Core Customers Use this tip sheet for ideas on how you can effectively utilize each piece of your marketing materials in your efforts to attract, to inform, and to convert buyers.

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Production
How to Hire a Good Writer
Use this tip sheet, with its list of 10 must-have competencies and skills, as an interview guide when you need to hire a writer to create your marketing materials.

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Publishing
Best Practices for Document Design
Use this tip sheet to apply the 7 rules of document formatting and design and ensure that your documents produce the results you intend.
 

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