Work with our easy-to-complete worksheets to: 1) assess current marketing strategies and tactics, 2) outline those ideas and insights into a particular plan for your own business and 3) evaluate the preliminary steps needed to incorporate the new strategy.
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Competitive Strategy
Competitive Positioning Review and Evaluation
Use this worksheet and its chart to help you outline your competitive positioning strategy through a careful consideration of all the factors in your competitive environment.

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Marketing Materials
Marketing Materials Review and Evaluation
Use this worksheet and its chart to help you review and outline your marketing materials strategies so that you have all the materials needed to fulfill your marketing objectives.

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Marketing Messages
Marketing Messages Review and Evaluation
Use this worksheet and its chart to help you outline your marketing messages and your channel strategy and to remind you of the communication objectives you have set for your materials.
 

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